Every athlete knows the feeling — the lights, the pressure, the moment when preparation meets opportunity.
What doesn’t get talked about as much is this: your financial game starts long before you ever reach the professional level.
It’s not easy. You’re juggling classes, practices, games, expectations — and now money, too. NIL deals. Budgeting. Saving. Credit. Real responsibilities showing up earlier than expected. You wouldn’t step into a game without a playbook. Life shouldn’t be any different.
We’re here for more than just the numbers. We help you understand your money and make smart moves that still matter five, ten, even twenty years down the road — so you’re building a future you’ll be proud of, not just a moment.
Your Team
Wesley Cone
Working with football players has become a particular passion. Wesley understands that an athletic career can produce life-changing income in a very short window of time, and he is committed to helping players develop the financial discipline needed to protect what they earn and prepare for life after the game.
For Wesley, financial planning is ultimately about helping people build stability, confidence, and opportunity that extends far beyond their playing careers or business success.
Tyler J. Ver Steeg CLU, CFP®
Tyler lives at the intersection of discipline, creativity, and long-term thinking. An avid athlete and yoga practitioner, he is drawn to pursuits that demand both physical resilience and mental endurance.
A Certified Financial Planner™ professional and Chartered Life Underwriter®, Tyler integrates investment strategy, tax planning, insurance design, and long-term wealth stewardship into cohesive financial roadmaps. In recent years, he has also helped develop the firm’s planning approach for professional athletes, focusing on creating financial structures that support both the short earning window of a sports career and the decades that follow.
